Amazon allows sellers to have a section on the product page that displays a set of bullet points outlining the key features of the product.
You can map a field or fields in ChannelUnity which will allow you to specify these bullet points on your listings if you wish.
First, either create a custom field** or identify a field you’re not using in your online store.
Then, populate this field with the bullet points you want on your Amazon listing. Enter the text separated by the | character as shown below:
This is the first bullet point | This is the second bullet point | This is the third bullet point
Once the text is entered into the field, switch to ChannelUnity and visit Setup -> Describe Product Fields.
Match Marketplace Field -> Bullet Points with the field used on the online store, under Your Online Store Field.
When uploaded to Amazon it will appear as:
• This is the first bullet point
• This is the second bullet point
• This is the third bullet point
** Note that custom fields created in BigCommerce are displayed on the product page and cannot be hidden.