Amazon allows sellers to have a section on the product page that displays a set of bullet points outlining the key features of the product.

You can map a field or fields in ChannelUnity which will allow you to specify these bullet points on your listings if you wish.

Resolution

First, either create a custom field** or identify a field you’re not using in your online store.

Then, populate this field with the bullet points you want on your Amazon listing. Enter the text separated by the | character as shown below:

This is the first bullet point | This is the second bullet point | This is the third bullet point

Once the text is entered into the field, switch to ChannelUnity and visit Setup -> Describe Product Fields.

Match Marketplace Field -> Bullet Points with the field used on the online store, under Your Online Store Field.

When uploaded to Amazon it will appear as:

• This is the first bullet point
• This is the second bullet point
• This is the third bullet point

** Note that custom fields created in BigCommerce are displayed on the product page and cannot be hidden.